Privacy Policy

    Last updated: 18 June 2026

    Preliminary Information

    The confidentiality, integrity, and security of your personal data are important aspects of our operations. We implement appropriate technical and organizational measures to ensure that your rights are respected in accordance with GDPR standards.

    This Privacy Policy explains how Lens Systems, managed by DOBRIN ILIE PFA, with its registered office at Strada Patrascu Voda, no. 3, Bl. D1, Sc. C, Ap. B4, Pitesti, Jud. Arges, Romania, tax identification number CUI 50531149, registration number in the Trade Register F2024008361006, handles the collection, use, storage, and deletion of personal data.

    This policy applies to the use of the website available at:
    https://lenssystems.iliedobrin.com/

    as well as to the services, forms, applications, CRM workflows, automation systems, landing pages, audit requests, and other digital services offered through it.

    For questions regarding this Privacy Policy, you can contact us at:

    Processed Data, Purposes, and Legal Basis

    To ensure the protection of users' rights regarding personal data, we have implemented specific safeguarding measures, in compliance with Romanian legislation and the requirements established by Regulation (EU) 2016/679, applicable across the European Union as of May 25, 2018, known as the General Data Protection Regulation, GDPR.

    Personal data refers to any information through which you can be identified, directly or indirectly, particularly by identifiers such as a name, identification number, location data, an online identifier, or one or more factors related to your physical, physiological, genetic, mental, economic, cultural, or social identity.

    Lens Systems takes all necessary measures to ensure compliance with your right to personal data protection. This Privacy Policy represents the notification established under Articles 13 and 14 of the Regulation, explaining why we collect your personal data, how we protect it, and what rights you have regarding this data.

    We encourage you to read this document carefully and contact us for any additional information or clarification you may need regarding its content.

    1. General Considerations Regarding Your Personal Data

    In accordance with Regulation (EU) 2016/679, Lens Systems will manage personal data provided by users securely and solely for the specified purposes.

    Through the Terms and Conditions, users are informed that the personal data they provide may be processed to ensure the optimal delivery of Lens Systems services, including CRM setup, landing pages, automation workflows, digital marketing services, audit requests, consulting, communication, advertising, marketing, and statistical services.

    Lens Systems may perform the following processing operations: collection, recording, organization, storage, adaptation, modification, extraction, consultation, use, and, where applicable, transmission to third parties, based solely on legal grounds or commercial agreements that ensure the security and confidentiality of data as well as the protection of user rights.

    These operations may involve user data collected to administer, maintain, improve, and gather insights about the services provided, to respond to requests, to prevent errors, information leaks, technical issues, legal violations, or breaches of contractual terms.

    Personal data may also be used, where applicable and where the user has given consent, to customize communications, services, recommendations, audit reports, marketing communication, and website experience.

    Personal data is provided by users at their own discretion when submitting a contact form, requesting a free automation audit, subscribing to communications, requesting a proposal, or using any other service offered via the site.

    Users may be required to provide personal data such as name, business name, email address, phone number, website, business type, lead management details, CRM information, marketing preferences, and other relevant information required to respond to their request.

    The user is solely responsible for the accuracy of the data provided through the website forms.

    Providing this data is optional, but it may be necessary for:

    • i) responding to inquiries and audit requests;
    • ii) providing commercial proposals, consulting, CRM, automation, landing page or digital marketing services;
    • iii) tracking website usage and improving the services provided;
    • iv) sending relevant communications, where permitted by law or based on user consent.

    Refusal to provide the requested data may make it impossible for Lens Systems to respond to a request, provide an audit, prepare a proposal, or deliver certain services.

    The website may still be used if the user decides not to provide personal data, except for features that require form submission or direct communication.

    2. Personal Data We Collect, Legal Basis for Collection, and Purposes of Collection

    In the context of online communication established between the site and the user, Lens Systems may collect and process personal data. This collection and processing are necessary to provide information, respond to requests, deliver services, prepare proposals, perform audits, and improve communication with users who voluntarily submit their data through the website.

    Personal data may be collected when users access or use one or more of the following sections or actions:

    • contact form submission;
    • free automation audit request;
    • service inquiry;
    • proposal request;
    • newsletter or communication subscription;
    • online form submission;
    • website browsing;
    • interaction with landing pages, CRM forms, automation workflows, or embedded tools.

    Legal Basis for Collecting Personal Data

    The legal basis for processing personal data may include:

    1. The data subject has given consent for the processing of personal data for one or more specific purposes.
    2. Processing is necessary for the performance of a contract to which the data subject is a party or to take steps at the request of the data subject prior to entering into a contract.
    3. Processing is necessary to comply with a legal obligation to which the data controller is subject.
    4. Processing is necessary to protect the vital interests of the data subject or another natural person.
    5. Processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
    6. Processing is necessary for the purposes of the legitimate interests pursued by Lens Systems or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject.

    Personal Data We May Collect

    Lens Systems may collect and process the following types of personal data:

    • name and surname;
    • business name;
    • email address;
    • phone number;
    • WhatsApp number;
    • website URL;
    • business type;
    • business activity details;
    • current CRM or lead management system;
    • lead source information;
    • marketing and automation needs;
    • messages submitted through forms;
    • correspondence history;
    • geographic location data, where applicable;
    • IP address;
    • cookies and online identifiers;
    • timestamps, including date and time of access;
    • browsing history on the website;
    • technical data related to the device, browser, or interaction with the website.

    Purposes of Personal Data Collection

    Lens Systems may collect and process personal data for the following purposes:

    • to provide access to website content;
    • to respond to questions, requests, and messages submitted online;
    • to process free automation audit requests;
    • to prepare commercial proposals;
    • to provide CRM, landing page, automation, consulting, and digital marketing services;
    • to manage client communication;
    • to send relevant service-related communications;
    • to improve website performance and user experience;
    • to analyze website usage;
    • to measure the impact of marketing or advertising campaigns;
    • to comply with legal and tax obligations;
    • to protect the security and integrity of the website and services.

    Method and Retention Period for Data Collection

    Personal data is stored securely for a period that does not exceed the time necessary to fulfill the purposes for which the data was collected.

    Depending on the nature of the data and the applicable legal obligations, data may be retained for the duration of the contractual relationship and for the period required by Romanian tax, accounting, commercial, or legal regulations.

    Where personal data is collected based on consent, it will be stored until the user withdraws consent or requests deletion, unless another legal basis requires further storage.

    Where data is collected through contact forms or audit requests and no commercial relationship is established, the data may be retained for a reasonable period necessary to manage communication and business records, unless the user requests deletion earlier.

    In certain cases, personal data may be stored for up to 10 years where required by applicable law or legitimate business interests. After the applicable retention period expires, the data will be deleted, anonymized, or securely archived, as appropriate.

    3. Storage of Your Personal Data: Location and Retention Period

    Lens Systems will store your personal data for a period not exceeding the time necessary to fulfill the purposes for which the data is processed.

    In cases where we are legally required to retain your personal data for a specific period, the retention period will be as mandated by law.

    Depending on the specific situation, this period may range from a short technical session duration to several years, including up to 10 years for documents or information that must be retained under applicable fiscal, accounting, or legal obligations.

    To ensure your right to data protection, Lens Systems implements appropriate technical and organizational measures for the protection of personal data, especially for data that may significantly affect user rights.

    These measures are designed to safeguard personal data against unauthorized access, accidental loss, misuse, alteration, disclosure, or destruction.

    4. User Rights Regarding Personal Data and How to Exercise Them

    To protect personal data at the highest standard, users are granted a series of rights under applicable data protection legislation.

    User Rights:

    1. Right of Access
      Users have the right to obtain access to their personal data that we process and to receive information about how this data is used.
    2. Right to Rectification
      Users have the right to request the correction of inaccurate or incomplete personal data.
    3. Right to Erasure
      Users have the right to request the deletion of their personal data, also known as the "right to be forgotten", where permitted by law.
    4. Right to Restrict Processing
      Users have the right to request the restriction of personal data processing under certain conditions.
    5. Right to Object
      Users have the right to object to the processing of their personal data for marketing purposes or for reasons related to their particular situation.
    6. Right to Withdraw Consent
      Users can withdraw their consent for data processing at any time, where processing is based on consent.
    7. Right to Data Portability
      Users have the right to receive their personal data in a structured, commonly used, and machine-readable format, where applicable.
    8. Right to Lodge a Complaint
      Users have the right to lodge a complaint with the competent data protection authority if they believe their personal data rights have been violated.

    Exercising Your Rights

    To exercise any of the rights outlined above or for questions about data protection, users may contact Lens Systems at:

    Subject line recommended for email requests: Personal Data Request

    Requests will be reviewed and addressed as promptly as possible, but no later than 30 calendar days from the date of receipt, unless applicable law allows an extension due to the complexity or number of requests.

    5. Disclosure of Personal Data to Third Parties

    Lens Systems may disclose or provide access to personal data to third parties only where necessary and legally justified.

    These third parties may include:

    • hosting providers;
    • CRM platforms;
    • email marketing platforms;
    • automation platforms;
    • analytics providers;
    • advertising platforms;
    • payment processors;
    • accounting and tax service providers;
    • legal or compliance advisors;
    • public authorities, where required by law.

    Third parties that process personal data on behalf of Lens Systems are required to implement appropriate security and confidentiality measures.

    Lens Systems does not sell personal data to third parties.

    6. International Data Transfers

    Some tools or platforms used by Lens Systems may process data outside Romania or outside the European Economic Area.

    Where such transfers occur, Lens Systems will take reasonable steps to ensure that appropriate safeguards are in place, in accordance with GDPR requirements, such as adequacy decisions, standard contractual clauses, or other legally accepted transfer mechanisms.

    7. Automated Processing and Profiling

    Lens Systems may use automation tools to manage contacts, form submissions, workflows, reminders, email communications, CRM pipelines, and marketing processes.

    Where automated processing is used, it is intended to improve communication, speed up follow-up, organize lead management, and provide more relevant service recommendations.

    Lens Systems does not use automated decision-making that produces legal effects concerning users or similarly significantly affects them without appropriate legal basis and safeguards.

    8. Security of Personal Data

    Lens Systems implements technical and organizational measures designed to protect personal data against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

    These measures may include secure hosting, access controls, password protection, software security measures, limited access to data, and regular review of data processing practices.

    However, internet-based communication and online systems cannot be guaranteed to be completely secure. Users are responsible for using secure devices, strong passwords, and avoiding unsafe downloads or links.

    9. Marketing Communications

    Lens Systems may send marketing or service-related communications where permitted by law, based on user consent, legitimate interest, or an existing business relationship.

    Users may opt out of marketing communications at any time by following the unsubscribe instructions included in the communication or by contacting us at: hello@iliedobrin.com

    Service-related communications, such as responses to inquiries, audit confirmations, proposals, contractual information, or important updates, may still be sent where necessary.

    10. Cookies and Similar Technologies

    The Lens Systems website may use cookies and similar technologies to improve user experience, analyze website performance, measure marketing campaigns, and support website functionality.

    For more information, users should consult the Cookie Policy available on the website.

    11. Changes to This Privacy Policy

    Lens Systems reserves the right to update or modify this Privacy Policy at any time.

    Any changes will be published on this page. Continued use of the website after publication of an updated Privacy Policy constitutes acknowledgment of the updated version.

    Users are encouraged to review this page periodically to stay informed about how Lens Systems protects personal data.

    12. Contact Information

    For questions, requests, or concerns regarding this Privacy Policy or the processing of personal data, please contact us at:

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